Summary
Results-driven mid level brand marketing manager with five years of experience leading digital marketing and email campaigns. Skilled in content creation, project management, and building community relationships. Adept at analyzing campaign performance and optimizing strategies for better engagement.
Experience
- Acted as main contact for paid media agencies, coordinating campaigns that increased brand reach by 35%.
- Analyzed campaign performance and implemented improvements, raising conversion rates by 22%.
- Built and maintained relationships with six community partners, expanding event participation by 50%.
- Managed content creation for three product launches, resulting in a 15% increase in lead generation.
- Supported marketing budget tracking, reducing overspend by $10,000 annually.
- Developed email marketing campaigns that improved open rates by 20%.
- Assisted with educational and recruitment materials, increasing applicant inquiries by 18%.
- Organized physical setup for five marketing events, drawing over 1,000 attendees.