Summary
Senior creative director with a track record of leading high-performing teams, shaping brand management, and driving creative strategy for major campaigns. Expert in project management, copywriting, and visual storytelling. Known for aligning creative output with business goals and mentoring creative talent.
Experience
- Directed a creative team of 15 to deliver 25+ campaigns annually, increasing brand awareness by 38% year over year.
- Authored creative direction and briefs for 10 product launches, resulting in 5 successful brand refreshes.
- Aligned creative output with marketing strategy, driving a 30% boost in customer engagement.
- Built and governed AI production workflows, reducing project turnaround time by 20%.
- Mentored and developed 8 junior creatives, leading to 3 internal promotions.
- Balanced writing, creative direction, and project leadership for 40+ campaigns.
- Managed rebranding projects for 6 clients, improving client satisfaction scores by 25%.