Summary
Results-driven digital marketing manager with 5 years of experience leading multi-channel campaigns, optimizing strategies with data analysis, and improving ROI. Skilled in A/B testing, SEO, and content creation, with a proven record of boosting engagement and conversions.
Experience
- Led a team to align campaign messaging with brand standards, increasing brand consistency and engagement by 35%.
- Analyzed campaign data and implemented new strategies, improving conversion rates by 22% year over year.
- Conducted A/B testing for email campaigns, resulting in a 17% lift in open rates.
- Used SEO and content creation to drive a 28% increase in organic website traffic.
- Monitored KPIs and provided actionable recommendations that reduced cost per lead by $8.
- Managed social media marketing for three brands, growing combined followers by 12,000 in two years.
- Developed and executed content calendars, ensuring timely delivery of all campaigns.
Education
Courses
- HubSpot Certification, HubSpot