Summary
Strategic director of marketing with 14 years of experience leading global teams and delivering business growth. Expert in marketing strategy, data analysis, and digital marketing. Proven ability to build high-performing teams, develop go-to-market strategies, and drive measurable results.
Experience
- Built and led a global marketing team of 18, increasing qualified pipeline by 45% in two years
- Developed and executed a marketing strategy that grew annual revenue by $8M
- Analyzed market data and customer insights to reposition product, resulting in a 30% boost in market share
- Acted as primary contact for agency partners, reducing campaign costs by 20% through vendor negotiations
- Built cross-functional partnerships to launch four new products, each achieving top-three market position
- Managed a $2M marketing budget, increasing ROI by 28% through data-driven decisions
- Coached and developed a team of 7, with three promoted to leadership roles
- Built audience intelligence and defined customer personas, improving campaign targeting and engagement