Summary
Strategic senior fashion marketing manager with 10 years of experience leading marketing strategy, project management, and content teams. Expert at aligning stakeholders, optimizing campaign performance, and driving brand growth through data-driven decisions.
Experience
- Led cross-functional teams to execute 15 major campaigns, increasing brand awareness by 35%.
- Aligned stakeholders and ensured seamless execution of global marketing initiatives, resulting in a 20% faster campaign rollout.
- Analyzed campaign and social media performance, optimizing strategies to improve ROI by 17%.
- Balanced creative vision with commercial priorities, driving a 12% increase in repeat customer purchases.
- Developed and implemented content strategies that grew online engagement by 50%.
- Managed a team of 8, providing mentorship and leadership to junior marketers.
- Oversaw project management for multi-channel campaigns, delivering all projects on time and under budget.