Summary
Senior marketing director with 16 years of experience leading national campaigns, managing large budgets, and building high-performing teams. Expert in data analysis, digital marketing, and delivering consistent growth for Fortune 500 brands.
Experience
- Directed a $5M marketing budget, reducing costs by 12% while increasing campaign ROI by 30%.
- Led a team of 18 to launch a multi-channel campaign, resulting in a 50% boost in brand awareness.
- Analyzed customer insights and market data to refine strategy, driving a 20% increase in revenue.
- Aligned brand campaigns with sales and RevOps, improving lead conversion by 22%.
- Oversaw digital marketing initiatives that grew online engagement by 60%.
- Implemented marketing automation, saving 15 hours per week in manual tasks.
- Provided backup and support for marketing managers, ensuring seamless campaign execution.
- Managed cross-functional teams to deliver integrated campaigns on time and under budget.
- Assisted in program development that increased client retention by 18%.