Summary
Creative mid level social media specialist with a track record of growing online communities and developing content strategies. Skilled in writing, photography, analytics, and campaign planning. Proven ability to drive engagement and mentor junior staff.
Experience
- Developed and executed content strategy that increased Facebook and Instagram followers by 60 percent in two years.
- Analyzed engagement data to optimize digital strategies, boosting average post reach by 35 percent.
- Planned and launched five seasonal campaigns, each exceeding engagement targets by 20 percent.
- Mentored two junior team members, improving team productivity and content quality.
- Captured and edited over 100 photos and 40 videos for product launches and events.
- Managed content calendar and scheduled 100+ posts monthly across multiple platforms.
- Collaborated with marketing team to develop campaign ideas, resulting in a 25 percent increase in audience engagement.
- Assisted with social media advertising setup and analysis, improving ad performance by 15 percent.
- Provided customer service support via social channels, resolving 95 percent of inquiries within 48 hours.