Summary
Strategic marketing leader with expertise in brand strategy, market analysis, and budget management. Advises executive teams on brand positioning and growth opportunities. Proven record of leading cross-functional teams and delivering measurable results.
Experience
- Advised CMO and executive leadership on brand positioning and architecture, resulting in a successful rebrand that increased market share by 14%.
- Analyzed market and technology trends to identify growth opportunities, launching 3 new product lines in 2 years.
- Led strategic planning and budget management for a $10M marketing portfolio, improving ROI by 20%.
- Approved material adaptations and monitored compliance with brand standards across 5 regions.
- Briefed creative, content, and communications teams for integrated campaigns, driving a 30% increase in brand awareness.
- Assisted with presentations and marketing proposal decks, winning 4 major new clients.
- Analyzed business challenges to develop strategies that improved customer retention by 18%.
Education
Courses
- Certified Professional Services Marketer (CPSM), Society for Marketing Professional Services